Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies.
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Throughout its 65 years Baskin-Robbins has become a place for families to gather for holidays and everyday celebrations. The story began in 1945 with two brother-in laws, Burton “Burt” Baskin and Irvine “Irv” Robbins mutual love of good, old fashioned ice cream and a desire to give customers a heaping scoop of flavour and fun.
Burt and Irv strongly believed people should have choice, so they offered 31 flavours – one for every day of the month. And they believed people should be able to try any flavour without cost – a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavour library that consists of more than 1,000 ice cream recipes.
In addition to developing flavours, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed quarts of ice cream, a unique flavour ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including the Cappuccino Blast frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.