BR Timeline

1945

Irv Robbins opens Snowbird ice cream shop in Glendale, California. The store’s concept will later become the first Baskin-Robbins.

1946

Burt Baskin opens Burton’s ice cream shop in Pasadena, California.

1948

Burt and Irv’s stores grow to a chain of six stores and the founders decide to sell their first licensing agreement, pioneering the franchise business in the ice cream industry.

1949

Baskin-Robbins expands to 40 franchised stores across Southern California.

1950s

Baskin-Robbins introduces the signature miniature Pink Spoon, encouraging ice cream enthusiasts to unlimited tastes.

1953

Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique “31″ concept of offering a different flavor for every day of the month.

1957

Baseball Nut hits stores to commemorate the Dodgers move to Los Angeles from Brooklyn.

1958

Baskin-Robbins offers nearly 150 flavors in our “Flavor Library.

1960s

Baskin-Robbins expands nationwide, with more than 400 stores.

1964

Beatle Nut hits the stores when Beatle Mania strikes the United States.

1965

0031 Secret Bonded appears in store to celebrate the popular James Bond 007 movie series.

1969

Lunar Cheesecake launches as the first man lands on the moon.

1970s

Baskin-Robbins expands internationally.

1970

Pink Bubble Gum pops in stores.

1976

Valley Forge Fudge honors America’s Bicentennial.

1980s

Miami Ice hits stores along with TV hit Miami Vice. Along with the preppy craze Baskin-Robbins introduces Preppy Mint.

1985

Oreo® Cookies ‘n Cream becomesa new hit flavor.

1990s

Gorba Chocolate honors the Soviet Leader and fall of communism.

1994

Cappuccino Blast® blasts into stores nationwide.

1995

Love Potion #31 starts a Valentine’s Day love affair.

2002

Shrek Swirl appears in dipping cabinets nationwide.

2005

Bold Breezes arrives into stores across the country. Baskin-Robbins opens up the Birthday Club to ice cream lovers of all ages.

2009

Introduction of Soft Serve and 31 Below

2012

Celebrate 40 years in Canada.