Throughout its 65 years Baskin-Robbins has not become an innovative and high quality ice cream treat destination, but a place for families to gather for holidays and everyday celebrations. The story began with two brother-in laws, Burton “Burt” Baskin and Irvine “Irv” Robbins mutual love of good, old fashioned ice cream and a desire to give customers a heaping scoop of flavour and fun.
Burt and Irv strongly believed people should have choice, so they offered 31 flavors – one for every day of the month. And they believed people should be able to try any flavor without cost – a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavor library that consists of more than 1,000 ice cream recipes.
In addition to developing flavors, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including the Cappuccino Blast frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.