Privacy Policy

We want you to enjoy every visit to, whether you’re here to participate in our Club 31, order treats or to tell us about your last trip to one of our shops. So rest assured, any information you share with us, from your email address to your favorite flavour, will be carefully guarded through our use of industry-standard security software to encrypt your credit card number, ordering and shipping information and other personal information. There are policies and procedures to safeguard the security of the personal information collected. The information collected will not be used for any purpose other than that for which it was collected, and that the information collected will be retained only long enough to allow for its use for that purpose. Please read on for more details about our privacy policy.

Baskin-Robbins reserves the right to change this privacy policy at any time. Be sure to check this page periodically for updates. This policy applies only to personal information collected online at and does not apply to information collected offline by Baskin-Robbins.What kind of information we ask for and why.

If you request information from Baskin-Robbins, or wish to share an experience you had at one of our stores, we’ll ask for personal information such as your name, address, and email address, as well as store address and any other information you may wish to share, so that we can best respond to your comments.

Promotional Events.

If you choose to take part in a promotional event, we’ll ask for any information necessary to the administration of the event such as your name, email address, and shipping address. We may, on occasion, co-sponsor promotions with third parties. We will notify you at the time of collection if third parties will obtain your personal information.

From time-to-time we may post surveys on our site. The surveys may request demographic information (such as age range, gender, areas of interest, and familiarity with Baskin-Robbins products and services) and customer feedback. Participation in these requests is completely voluntary and with each request you will have the choice of whether or not to disclose information. Such survey information will be used to improve the overall experience on

Aggregate Information.

We collect Aggregate Information about you and your use of our website whenever you visit us online. For instance, we may collect various forms of “click stream” information such as entry and exit points for our Web site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on our website our servers automatically log their IP addresses. We also use third-party software that tracks traffic directed to from affiliate Web sites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual purchase.

This Aggregate Information generally will not personally identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information, provided that, such information does not personally identify you. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you.

E-Mail Updates

Unless we hear from you otherwise, we’ll email you occasional updates about new additions to this site as well as special offers you can take advantage of at your local Baskin-Robbins. If at any time you decide you’d rather not receive this type of information, click the “unsubscribe” link found in the footer of every email sent from


We won’t give any of your personal information to anyone outside of Baskin-Robbins and our sister brands, Dunkin’ Donuts and Togo’s, other than our agents who may need, for example, to fulfill your order, respond to your requests or inquiries, or help us improve our products or website. We require our agents to respect our privacy practices and not use your personal information for purposes other than to carry out our instructions.

Baskin-Robbins reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Company Sale

Information collected through our Web site is considered a trade secret of Baskin-Robbins. As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale to a third party of our company or a portion of our assets. In the event of a sale of assets or of the company, the personal information would continue to be protected in accordance with the privacy policy and used only for the purpose for which it was collected.

Franchising Information

For franchise information on Dunkin’ Donuts and Baskin-Robbins, please visit our Franchise Opportunity Website. The Franchise Opportunity website collects personal information from candidates. Please note that the privacy policy of the Franchise Opportunity website, not the privacy policy, applies to the Franchise Opportunity website.

Children’s Information

Baskin-Robbins recognizes the need to provide additional privacy protection to children. Children 12 years old and younger may visit without disclosing any personally identifiable information. However, it is sometimes necessary to collect some personally identifiable information about children in order to allow them to use a feature of our site (like joining the Baskin-Robbins Club 31). In addition, be aware that all sites that are targeted to children 12 and younger are prohibited by law from collecting more information than they need.

Only a parent or guardian may register a child 12 or younger for Baskin-Robbins Club 31. When a parent registers a child for Club 31, we request the child’s name, date of birth and parent’s e-mail address. We collect this information in order to verify the child’s age, send personalized Club 31 e-cards, and provide other Club 31 benefits (such as sweepstakes, newsletters, e-cards and special offers). Parents may review this information at any time clicking the “Kid’s Birthday” link found in the footer of every email sent from

We will not disclose any children’s information to anyone outside of Baskin-Robbins, our sister brand – Dunkin’ Donuts – and our agents and franchisees. Our sister brand has access to children’s information and is also responsible for protecting children’s privacy, but please direct all communication concerning children’s information to Baskin-Robbins (contact information is given below). Our agents may need children’s personal information in order to fill an order, respond to a request or help provide Club 31 services, prevent fraud, or assist us in the management and improvement of our website. Our franchisees may need children’s personal information in order to help us provide Club 31 services and prevent fraud. We require our agents and franchisees to respect our privacy practices concerning children’s information and not use children’s information for purposes other than to carry out our instructions.

Parents may request at any time that we delete information about their children from our databases. If you would like to deactivate your child’s Club 31 account, please click on the “Kid’s Birthday” link found in the footer of every email sent from delete your child’s information from the registration page.

How we protect your credit card and other personal information.

When you input your credit card number and other personal information, we use a sophisticated software program (Secure Socket Layer Technology or SSL) to encrypt or scramble that information before it’s sent so that even if anyone intercepts the information, it is highly unlikely that they will be able to read or use it. In addition, we take appropriate security measures to safeguard your personal information once we have received it.

How you can review and correct your information.

If you would like to view your account information online, click on the “Update Your Information” link found in the footer of every email sent from You can also correct any factual inaccuracies in the information you provided to us when you visit this page.


Like many other web sites, we use “cookie” technology to improve your experience at our site. Cookies are small pieces of data that we place in your computer’s browser to store your preferences. Cookies are not themselves personally identifiable, but may be linked to personal information that you provide to us through your interaction at our site.


You may find that it is possible to “hot-link” from other web sites to this, the official Baskin-Robbins web site, or from this web site to other web sites. Those other web sites are not under our control. Baskin-Robbins is not responsible for the privacy practices or the content of other web sites. You should consult the privacy policy of the site to or from which you link to determine the information practices of that site.

Contact Us

If you have any questions regarding our privacy practices, you can telephone us at (800) 859-5339, or you can write to us at Baskin-Robbins Customer Service, Dunkin Brands, Inc., 130 Royall Street, Canton, MA 02021.