“ICING ON THE CAKE” IS JUST THE BEGINNING FOR BASKIN-ROBBINS’ 70TH ANNIVERSARY CELEBRATION IN CANADA
TORONTO, ON. January 19, 2015 – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, turns 70 this year and is celebrating the significant milestone with a series of special promotions, community events and a rich assortment of new seasonal and monthly flavours.
“Over the past 70 years, Baskin-Robbins has grown from a beloved neighbourhood ice cream restaurant in California to the world’s largest chain of ice cream specialty shops, offering guests an extensive variety of ice cream flavours and frozen treats,” said John Costello, President, Global Marketing and Innovation for Dunkin’ Brands.
“Baskin-Robbins’ 70th birthday provides us with the opportunity to honour our heritage and commitment to flavour innovation while celebrating with our loyal guests all year long.”
To kick things off, Baskin-Robbins continues to offer a free waffle cone with the purchase of any double scoop of ice cream and has launched
Icing on the Cake, a cake-flavoured ice cream made with cake pieces, frosting bits and a candy confetti ribbon that can be enjoyed in a cup, cone, milkshake or two-scoop sundae. Inspired by the brand’s fun and innovative personality, Baskin-Robbins will routinely launch ice cream flavours that relate to the month or season. Other examples include:
Peanut Butter ‘N Banana
Banana-flavoured ice cream and a chunky peanut butter ribbon in honour of a member of rock ‘n roll royalty who would be turning 80 this month! Available through March at select participating Baskin-Robbins restaurants.
Love Potion #31
To add heat or coolness to St. Valentine’s Day (depending on which way you look at it),ice cream lovers will want to try Baskin-Robbins’ Love Potion #31, which features white chocolate flavoured and raspberry ice creams, a raspberry ribbon, chocolate chips, and raspberry-filled chocolate flavoured hearts. Available during the month of February.
Baskin-Robbins is also planning to expand its Canadian presence and is actively looking for entrepreneurs who would like the exclusive scoop on how to own their very own Baskin-Robbins franchise. Interested parties are invited to attend a free online webinar on Thursday, Feb. 12 at 3 p.m. EST to learn more, visit Franchising Events.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 96 locations in Ontario, Quebec, Alberta and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,200 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.
For more information about Baskin-Robbins Canada and their wide variety of ice cream flavours and frozen desserts, please visit www.baskinrobbins.ca or follow us on Facebook, Twitter or on Instagram.
For more information, please contact:
416-341-9929 Ext. 230/ 647-986-5932