I scream you scream we all scream for ice cream…for breakfast?

Baskin-Robbins Canada introduces Blueberry Muffin as the new March Flavour of the Month

The latest addition to Baskin-Robbins Canada roster of 31 flavours and more, Blueberry Muffin, is available for a limited time only

TORONTO, March 4, 2019 – Baskin-Robbins Canada introduces the perfect pairing of ice cream and breakfest with its newest flavour – Blueberry Muffin.

New to the Baskin-Robbins flavour roster, Blueberry Muffin features a muffin-flavoured ice cream with blueberry pieces and a blueberry ribbon to top it off.

“Who says ice cream and breakfast don’t go together?” says Baskin-Robbins representative, Natalie Joseph. “Our flavour experts literally spend countless hours exploring different flavour combinations but, this time, we can truly say they’ve done it until they’re blue in the face. We’re confident that guests will absolutely love this new treat that’s perfect for any time of the day.”

The new Blueberry Muffin flavour pairs well with Baskin-Robbins’ Iced Cappuccino Blast – a refreshing twist on the original Cappuccino Blast, and newest addition to Baskin-Robbins’ line up of frozen beverages. For those looking to put an extra pep in their steps – either iced or blended – for a limited time only, guests can enjoy a regular sized Ice Cappuccino Blast for $1.99 and Cappuccino Blast for $3.99.

The new Iced Cappuccino Blast, and Cappuccino Blast is the perfect beverage for those looking to kick start their day. Available now in all Baskin-Robbins locations


And don’t forget, Celebrate 31 is back this month where guests can receive 31 per cent off all Pre-Pack ice cream. To sign up to be a part of Club 31 – and receive special announcements, promotions and coupons visit www.baskinrobbins.ca/club-31

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca, or follow the company on Facebook, Twitter or Instagram.

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About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 100 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith
Torchia Communications
416-341-9929 Ext. 222