BASKIN-ROBBINS SPRINKLES THE LOVE ON VALENTINE’S DAY WITH EXPERT ADVICE, CLASSIC FLAVOURS & SPECIALTY CAKES
Leading Ice Cream Brand Partners with Love and Relationship Expert Dr. Kimberly Moffit for Valentine’s Day
Toronto, ON, February 9, 2017 – Love is in the air, and with a pairing as sweet as vanilla ice cream and chocolate chips, Baskin-Robbins Canada has partnered with the foremost relationship expert, Dr. Kimberly Moffit, to make this Valentine’s Day extra special. Equipped with expert relationship advice, tips and an assortment of giveaways, this partnership is aimed at helping Canadians deepen their romantic relationships and to inspire creative gift giving.
“The Baskin-Robbins brand to me, has always been synonymous with love and happiness,” says Dr. Moffit. “I’m excited to help share this joy with Canadians by offering insights into how we can celebrate relationships through fun, unique and creative ways.”
This month, Baskin-Robbins will reintroduce its popular Flavour of the Month, Love Potion #31®, which is a combination of white chocolate and raspberry flavoured ice creams swirled with a raspberry ribbon, stuffed with raspberry-filled hearts and chocolate flavoured chunks. This flavour can be featured as Warm Cookie Ice Cream Sandwich and for a Limited Time Only as a Love Potion #31® Polar Pizza™ Ice Cream Treat, which features a double fudge brownie Polar Pizza crust topped with Love Potion #31® ice cream, cookies and cream pieces, marshmallow topping and fudge, sprinkled with heart sequins.
“We love exploring new ways to inspire love and happiness for the whole family during Valentine’s Day,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “This partnership with Dr. Kimberly Moffit is a new way for us to engage with our guests and we’re looking forward to sharing the ideas that can help our visitors express their love in fresh and innovative ways.”
Unique gift ideas that are perfect for two include the Conversation Heart Cake, which is a sweet, heart-shaped ice cream cake that can be customized with a personal message (i.e. I (Heart) U, BFF, Be Mine etc.) along with the Mini ‘Be Mine’ Heart Cake – a 6” round cake customizable with a guest’s choice of ice cream and preference of chocolate or vanilla cake.
For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, please visit www.baskinrobbins.ca or follow the company on Facebook, Twitter or on Instagram.
About Dr. Kimberly Moffit
Backed by a doctoral degree in psychology from Middlesex University, Dr. Moffit is one of TV’s most experienced relationship experts and has appeared on several TV networks such as Fox, NBC, ABC, Canada AM and ETalk to name a few. Kimberly has been the spokesperson for the premier dating site Match.com since 2011 and has also been quoted by Women’s Health Magazine, ELLE Magazine and the Wall Street Journal. Kimberly’s YouTube channel “Ask Kimberly” boasts over 269,000 subscribers and over 17 million views.
About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 96 locations in Ontario, Quebec, Alberta and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. For further information, visit www.baskinrobbins.ca.
For more information, please contact:
416-341-9929 Ext. 230