Start with Turkey Cake, end with Fang-Tastic Monster Cake – there is something for every taste bud, and celebration, at Baskin-Robbins this October

Baskin-Robbins Canada reintroduces Pumpkin Cheesecake – a returning fan-favourite flavour featuring the flavours of fall, available throughout October and November.

TORONTO, October 1, 2020 – Fall’s got a lot of flavour this year thanks to a hearty harvest of activity at Baskin-Robbins Canada. The ice cream brand reintroduces its Thanksgiving Turkey Cake and confirms the return of Pumpkin Cheesecake as its October Flavour of the Month.

“There’s so much to love about the fall,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Apart from the changing colours and fresh harvest, there’s also the opportunity to give thanks and, at the end of the month, to dress up and spoil ourselves with a few well-deserved treats. This year has been anything but normal, so we’re happy to help people find great joy in life’s little treats.”

A fun Thanksgiving tradition

Baskin-Robbins Canada reintroduces its signature Turkey Cake and its new Harvest Swirl Cake – completely customizable and perfect to accompany any Thanksgiving meals, available throughout October.

Made with a blend of pumpkin and cheesecake-flavoured ice cream, ginger snap cookie pieces and a cinnamon cream cheese-flavoured ribbon, the Pumpkin Cheesecake flavour can be enjoyed as a scoop, milkshake or as part of any of Baskin-Robbins’ ice cream cakes. The signature Turkey Cake and more traditional Harvest Swirl Cake are customizable with any flavour combination and are sure to make the perfect closing to any Thanksgiving celebration.

Keep Halloween happy!

To close off the month, Baskin-Robbins shops continue to offer Halloween-themed cakes. Our Fang-Tastic Monster Cake is the perfect pairing with our monster Creature Creations.

If a traditional scoop is first on your treat list this Halloween, Baskin-Robbins invites guests to stock up on pre-pack ice cream tubs. On Halloween day, as part of its Celebrate 31 campaign, guests can come into their local shop to receive a 31 per cent discount on all pre-packs.

Order your Fang-Tastic Monster Cake –available just in time for Halloween  

Creature Creations for Boys and Girls Clubs of Canada  

Thirty-one cents from the purchase of any Creature Creations item at Baskin-Robbins, September 1 through to October 31, will go to support the work of Boys and Girls Clubs in communities across Canada.

Throughout the month of October, Baskin-Robbins continues to raise funds for the important work of Boys and Girls Clubs of Canada. With the purchase of any Creature Creations item at Baskin-Robbins, the brand will donate 31 cents to clubs across the country to support the leaders of tomorrow.

“We’re off to a good start,” says Joseph. “Every dollar counts, especially when we know it’s being used for such important services. It’s our way of saying thanks to our guests, and our community leaders, who are clearly extending a hand to those in need, especially during these months of COVID-19.”

With the help of more than 16,000 volunteers, 6,800 staff and caring corporate partners, Boys and Girls Clubs of Canada serves more than 200,000 kids each year in 775 communities across the country. They provide a safe space for youth to learn and grow to become responsible, and compassionate citizens. For more information, or to donate, visit bgccan.com. To participate in the fundraiser, visit your local Baskin-Robbins shop or browse online at baskinrobbins.ca.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 104 shops across the country.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

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Media contact and information:

Samiha Fariha
Torchia Communications
416-341-9929 ext. 239
samiha@torchiacom.com

Tia Giannone
Torchia Communications
514-288-8290 ext. 233
tia@torchiacom.com