Kick or treat! Baskin-Robbins Canada kicks off October with a new flavour, Quarterback Crunch, and positions it as its October Flavour of the Month

Quarterback Crunch is the newest flavour offered by Baskin-Robbins Canada. The perfect treat to prepare guests for
Halloween and the NFL season. Available for a limited time only at participating Baskin-Robbins Canada locations.


TORONTO, October 1, 2019 – Baskin-Robbins Canada scores a touchdown with the launch of Quarterback Crunch, its newest flavour which, in its rookie season, has earned the coveted title of Flavour of the Month for the busy month of October. 

“October is a busy month at Baskin-Robbins and the competition was fierce,” says Natalie Joseph. “But Quarterback Crunch beat out the competition thanks to the chocolate rice crunchies found in the ice cream which really adds a sweet kick. This delicious new flavour pairs very well with Halloween treats and makes for a sweet treat while watching Monday night football.”

Quarterback Crunch is made with vanilla ice cream and features a frighteningly delicious combination of chocolate rice crunchies and a decadent caramel ribbon. 

Also making an appearance at Baskin-Robbins this October is the new Ghost Cake. The featured cake can be customized with vanilla or chocolate cake and made with any of Baskin-Robbins’ 31 flavours and more. A smash at your next monster mash, the new cake is suitable for guests, goblins, and ghouls of all age. 

Baskin-Robbins Canada introduces another addition to its product offering – the Ghost Cake. Customizable with guests’ choice of vanilla or chocolate cake, and choice of ice cream flavours. Available for a limited time only at participating Baskin-Robbins Canada locations.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 103 shops across the country.

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About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 103 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.


Media contact and information:

Travon Smith
Torchia Communications
416-341-9929 Ext. 222