Love Potion 31 makes a big return and new debut at Baskin-Robbins this February

TORONTO, JANUARY 31, 2024 – Love is in the air at Baskin-Robbins Canada this February – as is the “potion” that helps fuel and feed it. Baskin-Robbins announces today the return of Love Potion #31® as its February Flavour of the Month and the core flavour behind its newest Ultimate Take-Home Sunday, Love Potion Chocolate Explosion.

“They’re the perfect match for a love-infused Valentine’s Day,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Love is expressed in all of our actions, including our choice of desserts. The product is refreshingly cold, but it’s sure to warm up hearts and homes. We’re delighted to bring back the popular seasonal flavour and expand its presence in our menu.”

First launched in 1995 and a best-seller ever since, Love Potion #31 features white chocolate and raspberry flavoured ice creams, a raspberry swirl, chocolate chips, and raspberry-filled, chocolate flavoured hearts.

The Ultimate Take-Home Sundae Love Potion Chocolate Explosion version features Love Potion #31, chocolate ice cream, chocolate fudge, and Oreo cookie pieces.

Also making a return this month is the Crazy for You heart shaped cake that comes topped with dripping melted chocolate and a personalized message of the guest’s choice.

“Love is not only in the air,” says Joseph. “It can also be on our plates or in our cones or cups.”

For more information on Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit or follow the company on Facebook, X, TikTok and Instagram.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit 


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Laurence Sauvé
Torchia Communications